A Proposal · Made in The Imaji NationParis Ruby, online & in order.
A phased plan to rebuild the Paris Ruby website as the digital home of the brand — designed, developed, and owned outright. No rented software. Not monthly bleed but system that compounds.
The website is the storefront. Let's build it like one.
Paris Ruby is moving from a café into a brand of products — a suite, in the tradition of the great Jamaican houses. With no brick-and-mortar location, the website isn't a brochure. It is the front door, the shop floor, and the operations desk, all at once.
Today, that door is unclear. Visitors arrive, don't know where they've landed, and leave. The current site was built when the business was one integrated thing; the brand has since matured into distinct entities under one head company, and the website needs to catch up — visually, structurally, and operationally.
This plan is deliberately phased. Each phase stands on its own, delivers value immediately, and becomes the foundation for the next — so every dollar invested compounds rather than resets.
Phase One — the customer-facing foundation
Everything in Phase One is about one outcome: a first-time visitor understands the brand in seconds, and moves from curiosity to purchase without confusion or friction.
Full design reconstruction
A ground-up visual rebuild reflecting the new brand architecture — Paris Ruby as a house of products, with the gourmet experience as one expression of it. Clean, warm, original... unmistakably Paris Ruby.
Customer flow, end to end
A mapped and rebuilt journey from first visit to loyal customer: discover the brand, understand the products, order with ease, and know exactly what happens next — up to the moment the product is in their hands.
Custom CMS — built for Paris Ruby
Not WordPress. Not a plugin. A content management system designed around how Paris Ruby actually operates — update products, prices, images, and pages yourself, with deep control and zero platform restrictions or licence fees.
CRM & customer knowledge
Capture who your customers are as they interact with the site — order history, preferences, contact details — so the brand can build loyalty deliberately, not accidentally. Know your customer, from day one.
Phase Two — the internal engine (scoped & quoted after Phase One)
The Sales & Marketing interface: your agents log in, record daily activity, customer feedback, and time on the ground; you review, coach, and steer from a management dashboard. It replaces the manual process you run today and turns your field team into a data engine. Budgetary estimate: US$1,800–2,400, refined once Phase One is live.
Three ways in. One destination.
Every option delivers the identical Phase One build and includes ongoing maintenance — the difference is purely how the investment fits your cash flow. Prices in USD.
Pay once, and it's yours from launch — the design, the full source code delivered to you, the CMS, the CRM, and every byte of your customer data. Ownership is assigned to Paris Ruby in writing at handover: host it anywhere, change anything, owe no one a license fee. The lowest total cost of the three paths, with maintenance essentially gifted for the first quarter.
A deposit secures your place and starts the build; the balance waits until Phase One goes live — five monthly installments of $600 (US$4,200 total), with maintenance included for that entire period. The rebuilt storefront starts earning before most of it is paid for.
One flat monthly figure covers the build, hosting support, maintenance, updates, and priority fixes — a single predictable line item, no surprises. After month 12, you may buy out the remaining term at any point and take full ownership.
A note on your no-subscriptions principle: I've honored it. Every path ends in outright ownership — a written assignment, signed at the milestone shown, covering your site, its design, its source code, your CMS, your CRM, and every record of customer data, in line with the Jamaican Copyright Act. The underlying tools and foundations used to build it remain with The Imaji Nation, so nothing you own depends on anyone's license. Host it anywhere, hand it to any developer, pause maintenance whenever you take upkeep in-house. Nothing here rents you your own storefront forever.
What the monthly line actually buys.
"Maintenance" often means nothing in this industry. Here it means:
Phase One, in seven weeks.
Discovery & brand direction. Brand structure workshop, content audit of the current site, design direction locked with you.
Design reconstruction. Full visual system and page designs presented for review; customer flow mapped screen by screen.
Build. Site development on the IMAJIN OS stack; custom CMS and CRM foundations built alongside.
Review & refinement. You walk the full customer journey; adjustments made; content loaded.
Launch & handover. Go live, CMS training session, documentation delivered. Maintenance begins.
Timeline assumes prompt feedback at review points and content (product details, photography, brand copy) supplied or approved on schedule. Phase Two scoping begins the moment Phase One is stable.
